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Harley-Davidson and BMW Motorrad announce Merger
[Munich / Milwaukee, 04/01/2024] – Harley-Davidson and BMW Motorrad are pleased to announce a landmark merger agreement, bringing together two iconic brands in the motorcycle industry. This strategic partnership signifies a bold step forward in innovation, sustainability, and global market expansion.
The combined expertise and heritage of Harley-Davidson and BMW Motorrad will revolutionize the motorcycle industry, offering enthusiasts unparalleled experiences and cutting-edge technology. By joining forces, we aim to accelerate the development of electric mobility solutions, enhance product offerings, and provide exceptional customer experiences worldwide.
The merger will not only strengthen our position in traditional markets but also pave the way for new opportunities in emerging markets. Together, we will continue to uphold the values of craftsmanship, quality, and passion that define both brands, while embracing the evolving needs of riders in the 21st century.
As we embark on this exciting journey, we remain committed to maintaining the distinct identity and heritage of each brand, ensuring that our loyal customers continue to receive the exceptional products and services they have come to expect.
We look forward to sharing more details about this merger in the coming months and are confident that together, Harley-Davidson and BMW Motorrad will shape the future of motorcycling.
About Harley-Davidson
Founded in 1903, Harley-Davidson is a globally recognized brand renowned for its iconic motorcycles, rich heritage, and passionate community of riders.
About BMW Motorrad
BMW Motorrad, a division of the BMW Group, has been setting benchmarks in the motorcycle industry since 1923, delivering premium motorcycles renowned for their performance, innovation, and design excellence.
Forward-Looking Statements
This press release contains forward-looking statements, including statements about the benefits of the merger between Harley-Davidson and BMW Motorrad. Actual results may differ materially from those expressed or implied in such statements. Factors that could cause actual results to differ materially include, but are not limited to, those discussed in the companies' respective SEC filings.
For media inquiries please contact:
press@bmw-motorrad.com
pressinquiries@hd-motorcycles.com
Harley-Davidson and BMW Motorrad announce Merger
[Munich / Milwaukee, 04/01/2024] – Harley-Davidson and BMW Motorrad are pleased to announce a landmark merger agreement, bringing together two iconic brands in the motorcycle industry. This strategic partnership signifies a bold step forward in innovation, sustainability, and global market expansion.
The combined expertise and heritage of Harley-Davidson and BMW Motorrad will revolutionize the motorcycle industry, offering enthusiasts unparalleled experiences and cutting-edge technology. By joining forces, we aim to accelerate the development of electric mobility solutions, enhance product offerings, and provide exceptional customer experiences worldwide.
The merger will not only strengthen our position in traditional markets but also pave the way for new opportunities in emerging markets. Together, we will continue to uphold the values of craftsmanship, quality, and passion that define both brands, while embracing the evolving needs of riders in the 21st century.
As we embark on this exciting journey, we remain committed to maintaining the distinct identity and heritage of each brand, ensuring that our loyal customers continue to receive the exceptional products and services they have come to expect.
We look forward to sharing more details about this merger in the coming months and are confident that together, Harley-Davidson and BMW Motorrad will shape the future of motorcycling.
About Harley-Davidson
Founded in 1903, Harley-Davidson is a globally recognized brand renowned for its iconic motorcycles, rich heritage, and passionate community of riders.
About BMW Motorrad
BMW Motorrad, a division of the BMW Group, has been setting benchmarks in the motorcycle industry since 1923, delivering premium motorcycles renowned for their performance, innovation, and design excellence.
Forward-Looking Statements
This press release contains forward-looking statements, including statements about the benefits of the merger between Harley-Davidson and BMW Motorrad. Actual results may differ materially from those expressed or implied in such statements. Factors that could cause actual results to differ materially include, but are not limited to, those discussed in the companies' respective SEC filings.
For media inquiries please contact:
press@bmw-motorrad.com
pressinquiries@hd-motorcycles.com
